QR (Quick Response) codes have been around since 1994, when they were invented by Masahiro Hara from the Japanese company Denso Wave. However, it took two decades for them to gain popularity. When mobile phone technology made it possible to use these codes effectively, the QR code marketing craze finally unveiled. Now QR codes enable us […]
5 Reasons Why Your Website Needs an SSL Certificate!
Have you noticed that some website URLs start with http while others start with https? This is because the “s” actually stands for encryption which is what you receive with an SSL certificate. What does this mean exactly? For users visiting your site, it means they can navigate safely without the threat of their personal […]
Total Digital Marketing for Tradies
Today, digital marketing is considered a necessity as opposed to an optional extra. Marketing online has such immense benefits that it has been utilised by virtually every industry whether that’s digital marketing for tradies, beauty therapists, hospitality, finance, healthcare… the list is endless!. Are you a tradesperson? You shouldn’t rely just on word-of-mouth and a […]
7 IMPORTANT FACTS ABOUT SEO YOU NEED TO KNOW
Having a website for your business helps you ensure a powerful online presence. However if you want to be ahead of your competition you need to do a little more than that. There are multiple aspects of your online strategy that matter, from what you publish on your website to how you use it to […]
Telephony integration to boost your business!
Telephony from Zoho CRM enables you to stay on top of leads and save money at the same time! There are many ways you can get in touch with your customers, such as email, social media, live chats, etc. However, one old method to talk to people is still among the most effective, and that […]
Working Remotely Is the New Norm!
The Covid crisis has changed the world we live in, but many of these changes, such as working remotely, have not come as a surprise. The lock down has just accelerated trends we were already seeing in the last few years, with remote work being one of the most pertinent topics on the public agenda […]
Cloud-Based CRM software is on the rise – and now available to VMA clients
In the last years, mobile technology has gained a prominent role in the success of business sales efforts. Having a team of effective salespeople is not just a matter of finding the talented people; nowadays businesses also need to provide their employees with the right tools for attaining sales objectives. More than ever, knowledge is power, […]
The importance of CRM with Social Media
In a recent post about Zoho CRM we were talking about the importance of customer retention and how critical it is for your company’s success to attract loyal customers. Research has shown that as little as 5% increase in customer retention can result in an increase in company revenue by 25-95%! Cultivating loyalty is a […]
How to leverage your Zoho CRM System to increase your business profits
Many businesses are exploring methods to increase their profits, such as developing new products, outsourcing certain functions, or identifying cheaper raw material sources. All these efforts come with financial expenses and the intense use of time resources while results are not always guaranteed. What if we told you there is a much better way of […]